Sector |
Turnover |
Location |
|---|---|---|
| B2B Influencer Marketing & Data SaaS Platform | £ | South of England |
Business Opportunity:
An opportunity exists to acquire a category-leading B2B influencer marketing and analytics platform serving global enterprise
clients. Fills a strategic blindspot for clients seeking a B2B dedicated influencer platform (additive to influencer tech stacks). The
business combines managed enterprise delivery with a proprietary influencer data platform and SaaS capability. The purchase will
be executed at the earliest opportunity. All interested parties will be required to sign a non-disclosure agreement and specifically
deal with Middleton Barton as appointed agent.
Business Overview:
- Established B2B influencer marketing brand with strong enterprise credibility
- Pure SaaS revenue model (~$189K ARR)
- Current TCV $260K with recurring enterprise contracts
- Blue-chip client base across technology, infrastructure and professional services sectors
- US and UK operational footprint with experienced specialist team
- High enterprise close rates and strong agency platform retention
Platform & Data Assets:
- Proprietary influencer identity, content and narrative dataset
- ~250K B2B influencer profiles including multi-year social & audience data including largest LinkedIn influencer database
- Mature data ingestion and processing engine across hard to source B2B social channels
- B2B relevance and authority scoring framework
- AI classification workflows & Content, Reach, engagement and audience intelligence
- Program benchmarking and performance analytics
- Clear opportunity for expanded SaaS productisation and monetization of separate built-out B2B influencer marketplace
Strategic Rationale:
- Attractive to influencer platforms expanding into B2B markets
- Relevant to martech, CRM and revenue intelligence vendors
- Valuable to data & analytics businesses, AR or Marketing agencies seeking differentiated B2B insight / capability
- Immediate credibility and cross-sell opportunity within enterprise customer bases
Sales Process:
All enquiries should be directed to Neil Duckworth Middleton Barton Asset Valuation Limited (London office) [email protected]